Customers contact you through phone, email, WhatsApp, chat, social media, and in-app messages — often about the same issue. Without an omnichannel CRM, they explain themselves five times. Most leave.
A call center handling customer service and one running sales campaigns share the word "call center" and very little else. Mixing the software produces operational chaos. Here is what each needs.
WhatsApp is 25-35% of customer service volume in India but most call centers handle it badly because the Business API setup, template approvals, and operational workflows are non-trivial.
Common questions about our customer experience content and insights.
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