Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide analytics information, and enable personalized advertising. APPIT Software Solutions uses cookies and similar technologies on our website at appitsoftware.com.

2. How We Use Cookies

We use cookies for several purposes including ensuring our website functions correctly, understanding how visitors use our site, measuring the effectiveness of our marketing campaigns, and providing a more personalized experience. We categorize our cookies into three groups: Necessary, Analytics, and Marketing.

3. Types of Cookies We Use

Necessary Cookies

These cookies are essential for the website to function properly. They enable core functionality such as session management, security features, and remembering your cookie preferences. These cookies cannot be disabled.

• crm_session_id — Session identifier for visitor tracking. Duration: session. Provider: APPIT.
• crm_visitor_id — Unique visitor identifier. Duration: persistent. Provider: APPIT.
• crm_tracking_consent — Stores your cookie consent preferences. Duration: persistent. Provider: APPIT.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the site experience.

• Google Analytics 4 (_ga, _ga_*, _gid) — Tracks page views, sessions, and user behavior. Duration: up to 2 years. Provider: Google LLC.
• Hotjar (_hj*) — Session recordings, heatmaps, and user feedback. Duration: up to 1 year. Provider: Hotjar Ltd.
• Microsoft Clarity (_clck, _clsk, CLID) — Session recordings and heatmaps. Duration: up to 1 year. Provider: Microsoft Corporation.

Marketing Cookies

These cookies are used to track visitors across websites to display ads that are relevant and engaging. They also help us measure the effectiveness of our advertising campaigns.

• Google Ads (_gcl_*, FPID) — Conversion tracking and remarketing. Duration: up to 90 days. Provider: Google LLC.
• Google Tag Manager — Tag management for marketing scripts. Duration: session. Provider: Google LLC.
• Meta Pixel (_fbp, _fbc) — Conversion tracking and ad targeting on Facebook and Instagram. Duration: up to 90 days. Provider: Meta Platforms, Inc.
• X (Twitter) Pixel — Conversion tracking and ad measurement on X. Duration: up to 30 days. Provider: X Corp.
• LinkedIn Insight Tag (li_sugr, bcookie, UserMatchHistory) — Conversion tracking and audience building on LinkedIn. Duration: up to 6 months. Provider: LinkedIn Corporation.

4. Managing Your Cookie Preferences

When you first visit our website, you will see a cookie consent banner where you can choose to accept all cookies, allow only essential cookies, or customize your preferences for analytics and marketing categories separately.

You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of any page on our website. This will reopen the consent banner where you can update your choices.

You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking all cookies may affect the functionality of our website.

5. Third-Party Cookies

Some cookies on our website are placed by third-party services that appear on our pages. We do not control the use of these cookies and you should refer to the privacy policies of the respective third parties:

• Google: policies.google.com/privacy
• Meta: facebook.com/policy
• LinkedIn: linkedin.com/legal/privacy-policy
• X (Twitter): twitter.com/en/privacy
• Hotjar: hotjar.com/legal/policies/privacy
• Microsoft Clarity: privacy.microsoft.com

6. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the updated policy on this page with a revised date.

7. Contact Us

If you have questions about our use of cookies, please contact us:

• Email: info@appitsoftware.com
• Address: PSR Prime Towers, 704 C, 7th Floor, Gachibowli, Hyderabad, Telangana 500032, India