Privacy Policy

1. Introduction

APPIT Software Solutions ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Name and contact information (email address, phone number)
• Company name and job title
• Account credentials
• Payment information
• Communications you send to us

Automatically Collected Information

When you visit our website, we may automatically collect:

• Device and browser information
• IP address and location data
• Pages visited and time spent on our site
• Referring website or source

3. How We Use Your Information

We use your information to:

• Provide and maintain our services
• Respond to your inquiries and requests
• Send you updates, newsletters, and marketing communications
• Improve our website and services
• Comply with legal obligations
• Prevent fraud and ensure security

4. Information Sharing

We do not sell your personal information. We may share your information with:

• Service providers who assist in our operations
• Business partners for joint offerings
• Legal authorities when required by law
• Successors in the event of a merger or acquisition

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

6. Your Rights

Depending on your location, you may have the right to:

• Access your personal data
• Correct inaccurate data
• Delete your data
• Object to or restrict processing
• Data portability
• Withdraw consent

7. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you opt in to analytics or marketing cookies, subscribe to newsletters, or submit contact forms.
• Contractual necessity: To provide services you have engaged us for under a service agreement.
• Legitimate interests: For fraud prevention, security, improving our services, and internal analytics.
• Legal obligation: To comply with applicable laws and regulations.

8. Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy:

• Contact form submissions: Retained for 3 years from last interaction, then anonymized or deleted.
• Website analytics data: Aggregated and anonymized after 26 months.
• Client project data: Retained for the duration of the engagement plus 5 years for legal compliance.
• Cookie consent records: Retained for 3 years to demonstrate compliance.
• Email marketing data: Until you unsubscribe, then deleted within 30 days.

9. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze site traffic, and measure marketing effectiveness. You can manage your cookie preferences through the consent banner on our website or by clicking "Cookie Settings" in the footer. For detailed information about each cookie we use, see our Cookie Policy.

10. Automated Decision-Making

Our CRM system uses AI-powered lead scoring to assess the likelihood of a website visitor becoming a client. This scoring is based on behavioral data (pages visited, forms submitted, engagement patterns) and demographic information (company size, industry, location). The AI score is a probabilistic assessment used to assist our sales team in prioritizing outreach — it does not result in decisions that produce legal effects or similarly significantly affect individuals. You have the right to request human review of any automated assessment.

11. Cross-Border Data Transfers

APPIT Software Solutions operates globally with offices in India, USA, UAE, and Saudi Arabia. Your personal data may be transferred to and processed in countries other than your country of residence. When we transfer data internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by relevant authorities
• Data processing agreements with all sub-processors
• Technical measures including encryption in transit and at rest

12. India DPDPA Compliance

For individuals in India, we comply with the Digital Personal Data Protection Act, 2023 (DPDPA). As a Data Fiduciary, we process your data based on valid consent or legitimate use. You have the right to access, correct, and erase your personal data, and to nominate a representative. You may withdraw consent at any time by contacting us.

13. CCPA/CPRA Rights (California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You can request the categories and specific pieces of personal information we have collected about you.
• Right to Delete: You can request deletion of your personal information.
• Right to Opt-Out: We do not sell personal information. We share data with advertising partners for targeted advertising; you may opt out via our cookie preferences.
• Right to Non-Discrimination: We will not discriminate against you for exercising these rights.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.

15. Children's Privacy

Our services are not directed to individuals under 16. We do not knowingly collect personal information from children.

16. Data Protection Officer

For any privacy-related inquiries, you may contact our Data Protection Officer:

• Email: info@appitsoftware.com
• Address: PSR Prime Towers, 704 C, 7th Floor, Gachibowli, Hyderabad, Telangana 500032, India
• Please include "DPO Inquiry" in the subject line for prioritized handling.

17. Changes to This Policy

We may update this privacy policy periodically. We will notify you of significant changes by posting the new policy on this page with an updated date.

18. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

• Email: info@appitsoftware.com
• Address: PSR Prime Towers, 704 C, 7th Floor, Gachibowli, Hyderabad, Telangana 500032, India